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Digital Activism Blog
6 Tips to Improve Email Deliverability
Photo by Mediocre Studio on Unsplash Making sure your emails reach your subscribers’ inboxes has always been difficult. Apparently, it’s not an even playing field, either, according to a recent study from North Carolina State University’s Department of Computer Science. “A Peek into the Political Biases in Email Spam Filtering Algorithms During US Election 2020,” … Read more
How to Use the Human Action Model for Persuasion
I have some bad news and some good news. The bad news is that nobody cares about you or your campaign. The good news is that they can be persuaded to care about how you can make their life better. The mechanism for achieving this is something called the Human Action Model. Nobody Cares About … Read more
One-Minute Video Template for Digital Activism
Creating a compelling video is crucial to any political or activism campaign. But how do you do that? Is there some secret formula? Actually, there is. It’s the same messaging formula I use every day in my marketing business and teach throughout the Digital Activism course. It’s based on the Human Action Model. In this … Read more
Put No Other Websites Before Your Own
Featured image courtesy of Lawrence OP on Flickr If you’ve received an endorsement or been mentioned in a news story, congratulations! What’s the first thing you should do? If you said, “Share a link on social media!” think again. You’re missing out on some key opportunities. What’s Wrong With That? There are several drawbacks to … Read more