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Digital Activism Blog
How to Craft a Persuasive Message
In this post, I’m going to share some of my most trusted and well-worn tools for crafting persuasive messaging. It doesn’t matter whether I’m writing a headline for a blog post, a script for an advertising video, or a political mailer. The process and tools I use are the same. The Human Action Model Everything … Read more
The Most Important Question: “So what?”
I have a two-word question I use for evaluating marketing tactics and it applies especially well to digital activism. When you’re crafting a headline, posting on social media, designing a mailer, writing a speech, crafting your elevator pitch, or just having a conversation with someone, there’s a simple but powerful question you can ask yourself … Read more
Storytelling for Digital Activism
Telling stories is hands-down the most effective way to communicate. But there’s a big difference between bad storytelling and good storytelling. Simply going through the motions isn’t going to result in creating the remarkable content you need in order to be effective. In this post, I’m going to show you the mechanics of storytelling and … Read more
Building a Second Brain
How can you consistently create remarkable content? If you want to build an audience and grow your influence, you need to be publishing. But how do you come up with ideas? And if you do come up with some great ideas, how do you remember them? In this post, I’m going to share some strategies … Read more