Digital Activism Training
Flexible, Customized On-site Training
Digital Activism training is designed to provide activists with the strategies and tools to build and grow a movement using the web and social media. We’ve developed a range of training courses that can be delivered in standalone or integrated formats. On-site training presentations and classes on various Digital Activism topics include:
What is Digital Activism, and why is it important?
Building an effective strategy and plan.
Leveraging AI to save time and power through the learning curve.
How to create persuasive digital content.
The Digital Activism technology stack.
Social media strategies, tactics, and best practices.
Digital advertising.
Sample Training Agendas
Classes are designed to be stand-alone and can be delivered individually or as part of a weekly series or single/multi-day boot camps. These can be customized for different needs, but here are some suggested schedules and curricula as a starting point.
Single Session
Single-session presentations on Digital Activism topics can be delivered in anywhere from 30 minutes to several hours.
DetailsMultiple Sessions
Instruction can be delivered one session at a time (4, 6, or 12 total), on consecutive days/nights during the same week, or weekly.
DetailsFull-day Boot Camps
Complete Digital Activism courses can be delivered in single or two-day sessions. These work well for weekend boot camps.
DetailsTraining Inquiry Form
Single Sessions
Choose from a list of existing topics or request a customized presentation addressing your needs.
- What is Digital Activism and Why Do We Need It?
- 30-minute Digital Activism Crash Course
- 10 Social Media Commandments
- Fundamentals of Digital Content and Persuasion
- Blogging 101
- Creating Visuals: Graphics, Photos, Videos
- Videography, Podcasting, and Streaming
- The Digital Activism Technology Stack
- Digital Advertising Essentials
30 minutes to several hours
Generic or customized topics
Incorporate into existing meeting or event
Beginner to advanced
Multiple Sessions
Choose from a list of existing topics or request a customized presentation addressing your needs. Example:
- Week 1: Intro to Digital Activism – Learn why most political candidates and consultants are doing it wrong and analyze two case studies of campaigns that got it right. Discover the three key attributes of effective digital activists.
- Week 2: Content Essentials – Content is the fuel for digital activism. In this class, you’ll learn powerful persuasion techniques and master the three content mediums of words, images, and video.
- Week 3: Digital Advertising – Organic reach will only take you so far. Advertising is the fastest, most efficient means for growing your audience. This class shows how ad campaigns are structured, pro strategies for getting the best results, and an overview of the various platforms.
- Week 4: Social Media – Navigating the shifting winds of social media is challenging. In this session, you’ll understand the pros and cons of various platforms and learn robust strategies and tactics for audience development.
- Week 5: AI Demystified – Wondering how AI can revolutionize your activism efforts? This webinar will demystify AI and explain how to develop an AI-first mindset. We’ll cover the benefits and applications of AI for digital activism, show you some free tools you can use, and cover how to write effective prompts.
- Week 6: Digital Infrastructure – The “digital” part of digital activism requires technology. In this class, you’ll get a crash course in the technology stack: domains, websites, and email.
4-12 classes, 1.5-2.5 hours each
Generic or customized topics
Consecutive days or weekly
Beginner to advanced
Full-day Boot Camps
Choose from a list of existing topics or request a customized presentation addressing your needs. Examples:
1-2 days, 6-8 hours each
Generic or customized topics
Beginner to advanced
Single-day Boot Camp
8:00 – 8:30
Introductions & logistics
8:30 – 9:00
Why We Need Digital Activism
9:00 – 10:00
Content Essentials
10:00 – 10:30
Break
10:30 – 12:00
Social media
12:00 – 12:30
Lunch
12:30 – 1:30
Websites & Email
1:30 – 1:45
Break
1:45 – 2:45
Digital Advertising
2:45 – 3:00
Break
3:00 – 4:00
Demystifying AI
4:00 – 5:00
Q&A
Multi-day Boot Camp, Day One
8:00 – 8:30
Introductions & logistics
8:30 – 9:00
Why We Need Digital Activism
9:00 – 10:00
Content Essentials
10:00 – 10:30
Break
10:30 – 12:00
Content Essentials (continued)
12:00 – 12:30
Lunch
12:30 – 1:30
Facebook Essentials
1:30 – 2:30
Twitter Essentials
2:30 – 3:00
Break
3:00 – 4:00
Websites
4:00 – 5:00
Q&A
Multi-day Boot Camp, Day Two
8:00 – 9:00
9:00 – 10:00
Digital Advertising
10:00 – 10:30
Break
11:00 – 12:00
Advertising (continued)
12:00 – 12:30
Lunch
12:30 – 2:00
Digital Strategy
2:00 – 2:30
Break
1:30 – 2:30
Twitter Essentials
2:30 – 4:00
Demystifying AI
4:00 – 5:00
Q&A