Knowing who to talk to is arguably more important than knowing what to say. As privacy laws become more restrictive, targeting is becoming more and more difficult.
This webinar will walk local and statewide candidates through the essential strategies of audience identification, segmentation and targeting—giving you the tools to build precise voter profiles and deliver tailored messaging that creates action. Whether you’re running in a small town or across an entire state, this session will help you maximize every dollar and every door knock.
Attendees will learn how to leverage voter files, consumer data, and digital insights to segment their electorate into meaningful groups based on geography, voting history, issues, and more. We’ll cover practical applications—from canvassing and direct mail to social media and programmatic ads—and show how targeting can increase persuasion, boost turnout, and avoid wasted outreach. You’ll leave with a clearer understanding of modern voter targeting techniques and how to apply them immediately to your campaign strategy.