Digital ads can be one of the most powerful tools in a political campaign—but only if you know how to use them effectively. Anyone can give Facebook a credit card and run some ads. The difference between inexperienced and experienced advertisers is spending $1,000 to reach 100 people or spending $100 to reach 1,000 people.
This webinar will demystify the world of digital ad spending, from Facebook and Google Ads to programmatic and display advertising. We’ll show you how to build a realistic ad budget, align it with your campaign goals, and adjust it over time as the race evolves. Webinar attendees will also receive a link to our online budget estimating tool. Whether you’re running a small-town race or a competitive statewide campaign, this session will help you avoid waste and focus your dollars where they’ll have the most impact.
You’ll learn how to estimate reach, impressions, and conversion rates across platforms—and how to translate those numbers into votes. We’ll walk through sample ad calendars, explain when to go big and when to conserve, and share real-world best practices from successful campaigns. By the end of the session, you’ll walk away with a practical framework for planning digital ads from launch day to election day, including how to test creative, segment your audience, and measure success.