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August 12-16
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Digital Activism Blog
Email Fundamentals: How to Build and Leverage Your Audience
In today’s digital-first political landscape, email remains one of the most powerful—and cost-effective—tools in a candidate’s arsenal. This webinar will walk you through the essentials of email marketing for state and local campaigns, whether you’re starting from scratch or looking to improve what you’ve already built. From capturing new subscribers to crafting emails that drive … Read more
What Is a “Digital-First” Campaign Strategy?
The 2024 election is widely referred to as “The Podcast Election.” On the surface, it’s a reference to the rise of independent media and the fall of legacy news. But the implications are far deeper and more complex. Independent media is simply the most visible layer of this new paradigm for political campaigns; A digital-first … Read more
Leveraging AI for Digital Activism
This webinar is designed to introduce political candidates and campaign staff to the practical, real-world uses of artificial intelligence in local and statewide races. We’ll start with a short, plain-language explanation of what generative AI is, how it works, and why it’s not just for tech giants and data scientists. You’ll walk away understanding what … Read more
Budgeting for Digital Advertising
Digital ads can be one of the most powerful tools in a political campaign—but only if you know how to use them effectively. Anyone can give Facebook a credit card and run some ads. The difference between inexperienced and experienced advertisers is spending $1,000 to reach 100 people or spending $100 to reach 1,000 people. … Read more