Digital Activism

Stop ceding ground on the battlefield of ideas.

Learn how to build and grow a movement using the web, social media, and AI with our Digital Activism Training.

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Learn at your own pace with our online courses, with more than 40 video modules, checklists, worksheets, and more.

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2024 In-person Training

August 12-16

Our next in-person training takes place Aug 12-16 at Americans for Prosperity in Manchester, NH.

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Digital Activism Blog

building a campaign timeline

Campaign Timeline – The Components of a Successful Plan

Running for office is no small feat—but without a strategic plan, even the most passionate campaign can stall before it gains traction. This webinar will guide you through the critical importance of building a campaign timeline that not only keeps you on track but positions you to win. Whether you’re running for city council or … Read more
persausive messaging for voters

Messaging Voters – Creating Persuasive Messages That Create Action

In today’s noisy political landscape, a strong message isn’t enough—it has to resonate. This webinar is designed for political candidates running for local and statewide office who want to break through the clutter and connect with voters in a way that drives turnout, donations, and support. We’ll dive into the fundamentals of persuasive messaging, grounded … Read more
targeting voters

Targeting Voters – How to Segment and Identify Your Audience

Knowing who to talk to is arguably more important than knowing what to say. As privacy laws become more restrictive, targeting is becoming more and more difficult. This webinar will walk local and statewide candidates through the essential strategies of audience identification, segmentation and targeting—giving you the tools to build precise voter profiles and deliver … Read more
digital activism database

Building a Digital Activism Database – Why You Need One and How to Build It

Data is more than just numbers—it’s your most strategic asset. This webinar is designed specifically for local and statewide candidates as well as activists who want to build a winning campaign. You’ll learn why a well-structured database is essential for digital organizing, volunteer coordination, fundraising, and voter outreach. We’ll cover the core principles of data … Read more
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