Digital Activism

Stop ceding ground on the battlefield of ideas.

Learn how to build and grow a movement using the web, social media, and AI with our Digital Activism Training.

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Learn at your own pace with our online courses, with more than 40 video modules, checklists, worksheets, and more.

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2024 In-person Training

August 12-16

Our next in-person training takes place Aug 12-16 at Americans for Prosperity in Manchester, NH.

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Digital Activism Blog

leveraging AI for digital activism

Leveraging AI for Digital Activism

This webinar is designed to introduce political candidates and campaign staff to the practical, real-world uses of artificial intelligence in local and statewide races. We’ll start with a short, plain-language explanation of what generative AI is, how it works, and why it’s not just for tech giants and data scientists. You’ll walk away understanding what … Read more
digital advertising budget planning

Budgeting for Digital Advertising

Digital ads can be one of the most powerful tools in a political campaign—but only if you know how to use them effectively. Anyone can give Facebook a credit card and run some ads. The difference between inexperienced and experienced advertisers is spending $1,000 to reach 100 people or spending $100 to reach 1,000 people. … Read more
building a campaign timeline

Campaign Timeline – The Components of a Successful Plan

Running for office is no small feat—but without a strategic plan, even the most passionate campaign can stall before it gains traction. This webinar will guide you through the critical importance of building a campaign timeline that not only keeps you on track but positions you to win. Whether you’re running for city council or … Read more
persausive messaging for voters

Messaging Voters – Creating Persuasive Messages That Create Action

In today’s noisy political landscape, a strong message isn’t enough—it has to resonate. This webinar is designed for political candidates running for local and statewide office who want to break through the clutter and connect with voters in a way that drives turnout, donations, and support. We’ll dive into the fundamentals of persuasive messaging, grounded … Read more
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