Data is more than just numbers—it’s your most strategic asset.
This webinar is designed specifically for local and statewide candidates as well as activists who want to build a winning campaign. You’ll learn why a well-structured database is essential for digital organizing, volunteer coordination, fundraising, and voter outreach. We’ll cover the core principles of data management for political campaigns and break down what makes a database effective—not just technically, but strategically.
Attendees will walk away with a clear framework for building their own database, whether they’re starting from scratch or refining an existing one. We’ll walk through practical tools, tech stacks, and platforms suitable for campaigns of all sizes, including how to capture data from online actions, integrate with outreach tools like SMS and email, and segment your list for more targeted engagement. You’ll also hear real-world examples of how campaigns have used their database to increase turnout, drive donations, and build long-term power in their communities.
Whether you’re a first-time candidate or campaign veteran looking to level up, this session will give you actionable insights and tools to help you run a smarter, more connected campaign.