What will I learn?
Our Digital Activism class will help you avoid costly mistakes, save you time and money, and grow your online reach. You’ll quickly get up to speed on the latest digital marketing strategies, tactics, and technologies and learn how to apply them to your campaign.
Every year, we update our training with the latest developments and feedback from our attendees. There’s something new, even if you’ve attended our training in the past!
Monday – Intro to Digital Activism: Learn what digital activism is and how it differs from traditional campaign strategies by examining two important case studies.
Tuesday – Content Essentials: Content is the fuel for digital activism. In this class, you’ll learn powerful persuasion techniques and master the three content mediums of words, images, and video.
Wednesday – AI Demystified: This class will demystify AI and explain how to develop an AI-first mindset. We’ll cover the benefits and applications of AI for digital activism, show you some free tools you can use, and cover how to write effective prompts.
Thursday – Infrastructure and Advertising (Part 1): The “digital” part of digital activism requires technology. In this class, you’ll get a crash course in the technology stack: domains, websites, email, voter data, and digital advertising platforms.
Friday – Advertising (Part 2): Organic reach will only take you so far. Advertising is the fastest, most efficient means for growing your audience. This class shows how ad campaigns are structured, professional strategies for getting the best results, and an overview of the various platforms.
Who is this training for?
If you’re running for office yourself, volunteering for a candidate’s campaign, or work for a PAC or non-profit advocacy group, you will benefit from learning how to better apply digital activism strategies and tactics.
Fill out the form to register for our upcoming class.
Unleashing the Power of Digital Activism
The big campaigns have millions to spend on over-priced consultants and expensive ad campaigns. But what if you could achieve similar results without breaking the bank? And what if I told you that you could achieve better results because most of them are doing it wrong? This six-week course will give you the tips, tricks, and tools to become an effective digital activist.
This course will teach you the strategies, tactics, and tools that will empower you to bypass the gatekeepers and take your message directly to your own audience. You’ll learn why almost everything candidates are taught and advised to do is a bad idea in the digital age and what to do instead. You’ll learn how to plan, build, and execute a digital strategy. And you’ll become familiar with the tools and technologies that make it all happen.