Learn how to build and grow a movement using the web, social media, and AI with our Digital Activism Training.
Subscribe for Updates
Enter your email to be notified of new content on our blog.
2024 In-person Training
August 12-16
Our next in-person training takes place Aug 12-16 at Americans for Prosperity in Manchester, NH.
Learn More
Digital Activism Blog
How to Create Remarkable Content
Before discussing how to create remarkable content, let’s review why it’s important. Purple Cows There are a few people I regularly cite in my work and my classes and marketing thought leader Seth Godin is one of them. In his book Purple Cow, Godin explains how businesses can transform themselves by being remarkable. His book … Read more
How to Change the World In Your Spare Time
I’m speaking with a lot of people who are expressing apathy and helplessness. They’re not voting in local elections because they feel like nothing ever changes. I totally understand that perspective but, at the same time, I don’t accept it. So someone on Facebook challenged me to explain how ordinary citizens can change our government. … Read more
How to Craft a Persuasive Message
In this post, I’m going to share some of my most trusted and well-worn tools for crafting persuasive messaging. It doesn’t matter whether I’m writing a headline for a blog post, a script for an advertising video, or a political mailer. The process and tools I use are the same. The Human Action Model Everything … Read more
The Most Important Question: “So what?”
I have a two-word question I use for evaluating marketing tactics and it applies especially well to digital activism. When you’re crafting a headline, posting on social media, designing a mailer, writing a speech, crafting your elevator pitch, or just having a conversation with someone, there’s a simple but powerful question you can ask yourself … Read more