Building a Digital-First Strategy: AFP-NH Digital Activism Class
The 2024 election is widely referred to as “The Podcast Election.” On the surface, it’s a reference to the rise of independent media and the fall of legacy news. But the implications are far deeper and more complex. Independent media is simply the most visible layer of this new paradigm for political campaigns; A digital-first … Read more
Email Fundamentals: How to Build and Leverage Your Audience
In today’s digital-first political landscape, email remains one of the most powerful—and cost-effective—tools in a candidate’s arsenal. This webinar will walk you through the essentials of email marketing for state and local campaigns, whether you’re starting from scratch or looking to improve what you’ve already built. From capturing new subscribers to crafting emails that drive … Read more
What Is a “Digital-First” Campaign Strategy?
The 2024 election is widely referred to as “The Podcast Election.” On the surface, it’s a reference to the rise of independent media and the fall of legacy news. But the implications are far deeper and more complex. Independent media is simply the most visible layer of this new paradigm for political campaigns; A digital-first … Read more
Leveraging AI for Digital Activism
This webinar is designed to introduce political candidates and campaign staff to the practical, real-world uses of artificial intelligence in local and statewide races. We’ll start with a short, plain-language explanation of what generative AI is, how it works, and why it’s not just for tech giants and data scientists. You’ll walk away understanding what … Read more
Budgeting for Digital Advertising
Digital ads can be one of the most powerful tools in a political campaign—but only if you know how to use them effectively. Anyone can give Facebook a credit card and run some ads. The difference between inexperienced and experienced advertisers is spending $1,000 to reach 100 people or spending $100 to reach 1,000 people. … Read more
Campaign Timeline – The Components of a Successful Plan
Running for office is no small feat—but without a strategic plan, even the most passionate campaign can stall before it gains traction. This webinar will guide you through the critical importance of building a campaign timeline that not only keeps you on track but positions you to win. Whether you’re running for city council or … Read more
Messaging Voters – Creating Persuasive Messages That Create Action
In today’s noisy political landscape, a strong message isn’t enough—it has to resonate. This webinar is designed for political candidates running for local and statewide office who want to break through the clutter and connect with voters in a way that drives turnout, donations, and support. We’ll dive into the fundamentals of persuasive messaging, grounded … Read more
Targeting Voters – How to Segment and Identify Your Audience
Knowing who to talk to is arguably more important than knowing what to say. As privacy laws become more restrictive, targeting is becoming more and more difficult. This webinar will walk local and statewide candidates through the essential strategies of audience identification, segmentation and targeting—giving you the tools to build precise voter profiles and deliver … Read more
Building a Digital Activism Database – Why You Need One and How to Build It
Data is more than just numbers—it’s your most strategic asset. This webinar is designed specifically for local and statewide candidates as well as activists who want to build a winning campaign. You’ll learn why a well-structured database is essential for digital organizing, volunteer coordination, fundraising, and voter outreach. We’ll cover the core principles of data … Read more
10 Things You MUST Do BEFORE You Announce a Political Campaign
You only get one chance to make a first impression. And for many candidates, announcement day will be the most earned media they will get for their entire campaign. It’s crucial to make the most of this one-time event! This webinar will cover the ten things you must do before announcing your candidacy for political … Read more