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What Does the Political Campaign Landscape Look Like in 2024?

Technology is constantly changing, but in 2023, it tossed the political campaign chessboard into the air. In this post, I’ll discuss those changes and how they will combine with electorate shifts to redefine the 2024 landscape. TL;DR – 2024 Political Campaign Landscape Generative AI: Nothing will be more essential or disruptive in 2024. Five of … Read more

Digital Activism Webinar Survey

What webinar topics are of interest to you? Use the form below to help determine and prioritize the upcoming Digital Activism webinar calendar.

How to Use ChatGPT for Digital Activism

ChatGPT is the mother of all productivity tools. Learning to use it properly can exponentially increase your productivity. In this post, I’ll provide a partial list of use cases to help you get started using ChatGPT for digital activism. What Is ChatGPT? Rather than regurgitate content well-covered elsewhere, here’s a short video covering the basics. … Read more
how to improve email deliverability

6 Tips to Improve Email Deliverability

Photo by Mediocre Studio on Unsplash Making sure your emails reach your subscribers’ inboxes has always been difficult. Apparently, it’s not an even playing field, either, according to a recent study from North Carolina State University‚Äôs Department of Computer Science. “A Peek into the Political Biases in Email Spam Filtering Algorithms During US Election 2020,” … Read more
human action model

How to Use the Human Action Model for Persuasion

I have some bad news and some good news. The bad news is that nobody cares about you or your campaign. The good news is that they can be persuaded to care about how you can make their life better. The mechanism for achieving this is something called the Human Action Model. Nobody Cares About … Read more

One-Minute Video Template for Digital Activism

Creating a compelling video is crucial to any political or activism campaign. But how do you do that? Is there some secret formula? Actually, there is. It’s the same messaging formula I use every day in my marketing business and teach throughout the Digital Activism course. It’s based on the Human Action Model. In this … Read more

Put No Other Websites Before Your Own

Featured image courtesy of Lawrence OP on Flickr If you’ve received an endorsement or been mentioned in a news story, congratulations! What’s the first thing you should do? If you said, “Share a link on social media!” think again. You’re missing out on some key opportunities. What’s Wrong With That? There are several drawbacks to … Read more

Starting Over Is a Waste of Time and Money

Every campaign cycle, you’ll see political candidates register new domains, create new websites, and spin up new social media accounts. It’s a gigantic waste of time and money, yet it’s considered best practice by many political consultants. Imagine if the New England Patriots built a new stadium for each football season or Walmart built a … Read more

Build Assets for Success

There are lots of short and medium-term strategies we discuss in order to be successful at digital activism. But there is one long-term strategy that rules them all: Building assets. Renting vs Owning There are really only two digital assets you own: your domain/website and email list. Everything else–like your Facebook page, Twitter account, YouTube … Read more

How to Create Remarkable Content

Before discussing how to create remarkable content, let’s review why it’s important. Purple Cows There are a few people I regularly cite in my work and my classes and marketing thought leader Seth Godin is one of them. In his book Purple Cow, Godin explains how businesses can transform themselves by being remarkable. His book … Read more
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