In today’s digital-first political landscape, email remains one of the most powerful—and cost-effective—tools in a candidate’s arsenal. This webinar will walk you through the essentials of email marketing for state and local campaigns, whether you’re starting from scratch or looking to improve what you’ve already built. From capturing new subscribers to crafting emails that drive action, you’ll learn the strategies that help campaigns build stronger connections and mobilize supporters when it matters most.
We’ll explore the core components of an effective email program, including list-building tactics, segmentation, message timing, and calls to action that convert. You’ll get a beginner-friendly tour of popular tools like Mailchimp, along with best practices for designing emails that avoid spam filters and resonate with your audience. Whether your goal is to boost fundraising, turn out voters, or recruit volunteers, this session will give you the tools and templates to make email work for you.