The 2024 election is widely referred to as “The Podcast Election.” On the surface, it’s a reference to the rise of independent media and the fall of legacy news. But the implications are far deeper and more complex. Independent media is simply the most visible layer of this new paradigm for political campaigns; A digital-first paradigm.
This webinar will unpack what it truly means to be “digital-first” and why this approach is no longer optional—it’s essential. From social media and email to data-driven targeting and digital organizing, we’ll show you how to build a perpetual, digital campaign machine. You’ll learn the single most-important reason why long-form content is so different from traditional communication. We’ll cover some case studies that showcase its advantages and you’ll discover its key components. You’ll walk away understanding that if you follow a digital-first strategy, you can’t lose – even if you lose the election.