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Digital Activism: Level One

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$147.00

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Course Content

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Introduction to Digital Activism 5 Topics

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Lesson Content

0% Complete 0/5 Steps

Meatball Sundaes

Case Study: Obama for America

Case Study: Trump 2016

Course Objectives

Digital Strategy Essentials 6 Topics

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Digital Strategy Essentials Overview

Campaign Timeline

Digital Strategy Essentials Conclusion

Digital Infrastructure 5 Topics

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Technology Stack

Social Media Channels

Content Essentials 5 Topics

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Graphs and Images

Facebook Essentials 4 Topics

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Profiles, Pages, and Groups

Facebook Messenger

Advertising Essentials 6 Topics

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Outsourcing Digital Services

Anatomy of Digital Ad Campaigns

Facebook Ads – Setup

Facebook Ads – Promoting Events

Facebook Ads – Carpet Bombing

Facebook Ads – Retargeting

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