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Digital Activism Blog
Budgeting for Digital Advertising
Digital ads can be one of the most powerful tools in a political campaign—but only if you know how to use them effectively. Anyone can give Facebook a credit card and run some ads. The difference between inexperienced and experienced advertisers is spending $1,000 to reach 100 people or spending $100 to reach 1,000 people. … Read more
Campaign Timeline – The Components of a Successful Plan
Running for office is no small feat—but without a strategic plan, even the most passionate campaign can stall before it gains traction. This webinar will guide you through the critical importance of building a campaign timeline that not only keeps you on track but positions you to win. Whether you’re running for city council or … Read more
Messaging Voters – Creating Persuasive Messages That Create Action
In today’s noisy political landscape, a strong message isn’t enough—it has to resonate. This webinar is designed for political candidates running for local and statewide office who want to break through the clutter and connect with voters in a way that drives turnout, donations, and support. We’ll dive into the fundamentals of persuasive messaging, grounded … Read more
Targeting Voters – How to Segment and Identify Your Audience
Knowing who to talk to is arguably more important than knowing what to say. As privacy laws become more restrictive, targeting is becoming more and more difficult. This webinar will walk local and statewide candidates through the essential strategies of audience identification, segmentation and targeting—giving you the tools to build precise voter profiles and deliver … Read more