I have some bad news and some good news. The bad news is that nobody cares about you or your campaign. The good news is that they can be persuaded to care about how you can make their life better. The mechanism for achieving this is something called the Human Action Model. Nobody Cares About … Read more
Creating a compelling video is crucial to any political or activism campaign. But how do you do that? Is there some secret formula? Actually, there is. It’s the same messaging formula I use every day in my marketing business and teach throughout the Digital Activism course. It’s based on the Human Action Model. In this … Read more
In this post, I’m going to share some of my most trusted and well-worn tools for crafting persuasive messaging. It doesn’t matter whether I’m writing a headline for a blog post, a script for an advertising video, or a political mailer. The process and tools I use are the same. The Human Action Model Everything … Read more
Telling stories is hands-down the most effective way to communicate. But there’s a big difference between bad storytelling and good storytelling. Simply going through the motions isn’t going to result in creating the remarkable content you need in order to be effective. In this post, I’m going to show you the mechanics of storytelling and … Read more
Whether you’re celebrating a victory or licking your wounds after coming up short following a hard-fought race, you’re probably not in a hurry to start thinking about the next one. But two things are almost certainly the case. First, I’ll bet there were a bunch of situations in your campaign you’d wish you started earlier. … Read more
