I have some bad news and some good news. The bad news is that nobody cares about you or your campaign. The good news is that they can be persuaded to care about how you can make their life better. The mechanism for achieving this is something called the Human Action Model. Nobody Cares About … Read more
Featured image courtesy of Lawrence OP on Flickr If you’ve received an endorsement or been mentioned in a news story, congratulations! What’s the first thing you should do? If you said, “Share a link on social media!” think again. You’re missing out on some key opportunities. What’s Wrong With That? There are several drawbacks to … Read more
What are the technologies you need to harness in order to be effective at digital activism? There are a few components you’ll need to implement and the combination of tools you choose is what we call a “technology stack.” In this post, I’ll talk about what those components are and how to use them. Intro … Read more
