You only get one chance to make a first impression. And for many candidates, announcement day will be the most earned media they will get for their entire campaign. It’s crucial to make the most of this one-time event! This webinar will cover the ten things you must do before announcing your candidacy for political … Read more
What will I learn? Our Digital Activism class will help you avoid costly mistakes, save you time and money, and grow your online reach. You’ll quickly get up to speed on the latest digital marketing strategies, tactics, and technologies and learn how to apply them to your campaign. Every year, we update our training with … Read more
Technology is constantly changing, but in 2023, it tossed the political campaign chessboard into the air. In this post, I’ll discuss those changes and how they will combine with electorate shifts to redefine the 2024 landscape. TL;DR – 2024 Political Campaign Landscape Generative AI: Nothing will be more essential or disruptive in 2024. Five of … Read more
What webinar topics are of interest to you? Use the form below to help determine and prioritize the upcoming Digital Activism webinar calendar.
ChatGPT is the mother of all productivity tools. Learning to use it properly can exponentially increase your productivity. In this post, I’ll provide a partial list of use cases to help you get started using ChatGPT for digital activism. What Is ChatGPT? Rather than regurgitate content well-covered elsewhere, here’s a short video covering the basics. … Read more
Photo by Mediocre Studio on Unsplash Making sure your emails reach your subscribers’ inboxes has always been difficult. Apparently, it’s not an even playing field, either, according to a recent study from North Carolina State University’s Department of Computer Science. “A Peek into the Political Biases in Email Spam Filtering Algorithms During US Election 2020,” … Read more
I have some bad news and some good news. The bad news is that nobody cares about you or your campaign. The good news is that they can be persuaded to care about how you can make their life better. The mechanism for achieving this is something called the Human Action Model. Nobody Cares About … Read more
Creating a compelling video is crucial to any political or activism campaign. But how do you do that? Is there some secret formula? Actually, there is. It’s the same messaging formula I use every day in my marketing business and teach throughout the Digital Activism course. It’s based on the Human Action Model. In this … Read more
Featured image courtesy of Lawrence OP on Flickr If you’ve received an endorsement or been mentioned in a news story, congratulations! What’s the first thing you should do? If you said, “Share a link on social media!” think again. You’re missing out on some key opportunities. What’s Wrong With That? There are several drawbacks to … Read more
Every campaign cycle, you’ll see political candidates register new domains, create new websites, and spin up new social media accounts. It’s a gigantic waste of time and money, yet it’s considered best practice by many political consultants. Imagine if the New England Patriots built a new stadium for each football season or Walmart built a … Read more
