The 2024 election is widely referred to as “The Podcast Election.” On the surface, it’s a reference to the rise of independent media and the fall of legacy news. But the implications are far deeper and more complex. Independent media is simply the most visible layer of this new paradigm for political campaigns; A digital-first … Read more
In today’s digital-first political landscape, email remains one of the most powerful—and cost-effective—tools in a candidate’s arsenal. This webinar will walk you through the essentials of email marketing for state and local campaigns, whether you’re starting from scratch or looking to improve what you’ve already built. From capturing new subscribers to crafting emails that drive … Read more
The 2024 election is widely referred to as “The Podcast Election.” On the surface, it’s a reference to the rise of independent media and the fall of legacy news. But the implications are far deeper and more complex. Independent media is simply the most visible layer of this new paradigm for political campaigns; A digital-first … Read more
This webinar is designed to introduce political candidates and campaign staff to the practical, real-world uses of artificial intelligence in local and statewide races. We’ll start with a short, plain-language explanation of what generative AI is, how it works, and why it’s not just for tech giants and data scientists. You’ll walk away understanding what … Read more
Digital ads can be one of the most powerful tools in a political campaign—but only if you know how to use them effectively. Anyone can give Facebook a credit card and run some ads. The difference between inexperienced and experienced advertisers is spending $1,000 to reach 100 people or spending $100 to reach 1,000 people. … Read more
You only get one chance to make a first impression. And for many candidates, announcement day will be the most earned media they will get for their entire campaign. It’s crucial to make the most of this one-time event! This webinar will cover the ten things you must do before announcing your candidacy for political … Read more
What will I learn? Our Digital Activism class will help you avoid costly mistakes, save you time and money, and grow your online reach. You’ll quickly get up to speed on the latest digital marketing strategies, tactics, and technologies and learn how to apply them to your campaign. Every year, we update our training with … Read more
Technology is constantly changing, but in 2023, it tossed the political campaign chessboard into the air. In this post, I’ll discuss those changes and how they will combine with electorate shifts to redefine the 2024 landscape. TL;DR – 2024 Political Campaign Landscape Generative AI: Nothing will be more essential or disruptive in 2024. Five of … Read more
What webinar topics are of interest to you? Use the form below to help determine and prioritize the upcoming Digital Activism webinar calendar.
ChatGPT is the mother of all productivity tools. Learning to use it properly can exponentially increase your productivity. In this post, I’ll provide a partial list of use cases to help you get started using ChatGPT for digital activism. What Is ChatGPT? Rather than regurgitate content well-covered elsewhere, here’s a short video covering the basics. … Read more
