Featured image courtesy of Lawrence OP on Flickr If you’ve received an endorsement or been mentioned in a news story, congratulations! What’s the first thing you should do? If you said, “Share a link on social media!” think again. You’re missing out on some key opportunities. What’s Wrong With That? There are several drawbacks to … Read more
Every campaign cycle, you’ll see political candidates register new domains, create new websites, and spin up new social media accounts. It’s a gigantic waste of time and money, yet it’s considered best practice by many political consultants. Imagine if the New England Patriots built a new stadium for each football season or Walmart built a … Read more
There are lots of short and medium-term strategies we discuss in order to be successful at digital activism. But there is one long-term strategy that rules them all: Building assets. Renting vs Owning There are really only two digital assets you own: your domain/website and email list. Everything else–like your Facebook page, Twitter account, YouTube … Read more
Before discussing how to create remarkable content, let’s review why it’s important. Purple Cows There are a few people I regularly cite in my work and my classes and marketing thought leader Seth Godin is one of them. In his book Purple Cow, Godin explains how businesses can transform themselves by being remarkable. His book … Read more
