In today’s digital-first political landscape, email remains one of the most powerful—and cost-effective—tools in a candidate’s arsenal. This webinar will walk you through the essentials of email marketing for state and local campaigns, whether you’re starting from scratch or looking to improve what you’ve already built. From capturing new subscribers to crafting emails that drive … Read more
Photo by Mediocre Studio on Unsplash Making sure your emails reach your subscribers’ inboxes has always been difficult. Apparently, it’s not an even playing field, either, according to a recent study from North Carolina State University’s Department of Computer Science. “A Peek into the Political Biases in Email Spam Filtering Algorithms During US Election 2020,” … Read more
There are lots of short and medium-term strategies we discuss in order to be successful at digital activism. But there is one long-term strategy that rules them all: Building assets. Renting vs Owning There are really only two digital assets you own: your domain/website and email list. Everything else–like your Facebook page, Twitter account, YouTube … Read more
What are the technologies you need to harness in order to be effective at digital activism? There are a few components you’ll need to implement and the combination of tools you choose is what we call a “technology stack.” In this post, I’ll talk about what those components are and how to use them. Intro … Read more
